Case Study
Case Study
Empowering Primary Care with PrescribeWell
Physician-Driven, Reimbursable Weight Loss and Wellness Programs at No Cost to Patients
COMPANY
PrescribeWell
Executive Summary
About the Client
The Challenge
Problem
Primary care physicians often lack scalable, reimbursable solutions to support patients with sustainable weight loss and wellness goals.
Solution
Estenda developed a SaaS platform for PrescribeWell that enables physicians to offer evidence-based, personalized health and weight loss programs integrated with EMRs and mobile apps.
Impact
The solution empowers providers to deliver effective, reimbursable weight loss services—at no cost to patients—while improving clinical outcomes and patient engagement.
Executive Summary
About the Client
The Challenge
Problem
Primary care physicians often lack scalable, reimbursable solutions to support patients with sustainable weight loss and wellness goals.
Solution
Estenda developed a SaaS platform for PrescribeWell that enables physicians to offer evidence-based, personalized health and weight loss programs integrated with EMRs and mobile apps.
Impact
The solution empowers providers to deliver effective, reimbursable weight loss services—at no cost to patients—while improving clinical outcomes and patient engagement.
Executive Summary
About the Client
The Challenge
Problem
Primary care physicians often lack scalable, reimbursable solutions to support patients with sustainable weight loss and wellness goals.
Solution
Estenda developed a SaaS platform for PrescribeWell that enables physicians to offer evidence-based, personalized health and weight loss programs integrated with EMRs and mobile apps.
Impact
The solution empowers providers to deliver effective, reimbursable weight loss services—at no cost to patients—while improving clinical outcomes and patient engagement.
Our Engagement
01
How We Started
PrescribeWell partnered with Estenda to design and build a custom software platform tailored to clinical workflows and patient needs.
01
How We Started
PrescribeWell partnered with Estenda to design and build a custom software platform tailored to clinical workflows and patient needs.
01
How We Started
PrescribeWell partnered with Estenda to design and build a custom software platform tailored to clinical workflows and patient needs.
02
Project Goals
Build a secure, scalable SaaS solution for physician-led wellness programs.
Enable integration with EMR systems and mobile health tracking apps.
Deliver personalized maintainable weight loss plans based on patient behavior and readiness.
Ensure services are reimbursable under standard billing models.
02
Project Goals
Build a secure, scalable SaaS solution for physician-led wellness programs.
Enable integration with EMR systems and mobile health tracking apps.
Deliver personalized maintainable weight loss plans based on patient behavior and readiness.
Ensure services are reimbursable under standard billing models.
02
Project Goals
Build a secure, scalable SaaS solution for physician-led wellness programs.
Enable integration with EMR systems and mobile health tracking apps.
Deliver personalized maintainable weight loss plans based on patient behavior and readiness.
Ensure services are reimbursable under standard billing models.
03
Collaboration Model
Estenda led the full-cycle software development process—from initial concept, requirements gathering, and architecture design through iterative development, testing, deployment, and post-launch support. Throughout the project, Estenda collaborated closely with the PrescribeWell team, conducting regular reviews and clinical feedback sessions to ensure the platform aligned with evidence-based medical practices, provider workflows, and regulatory standards. This close partnership helped ensure the technical solution effectively translated clinical goals into a user-friendly, scalable platform tailored for real-world use in primary care settings.
03
Collaboration Model
Estenda led the full-cycle software development process—from initial concept, requirements gathering, and architecture design through iterative development, testing, deployment, and post-launch support. Throughout the project, Estenda collaborated closely with the PrescribeWell team, conducting regular reviews and clinical feedback sessions to ensure the platform aligned with evidence-based medical practices, provider workflows, and regulatory standards. This close partnership helped ensure the technical solution effectively translated clinical goals into a user-friendly, scalable platform tailored for real-world use in primary care settings.
03
Collaboration Model
Estenda led the full-cycle software development process—from initial concept, requirements gathering, and architecture design through iterative development, testing, deployment, and post-launch support. Throughout the project, Estenda collaborated closely with the PrescribeWell team, conducting regular reviews and clinical feedback sessions to ensure the platform aligned with evidence-based medical practices, provider workflows, and regulatory standards. This close partnership helped ensure the technical solution effectively translated clinical goals into a user-friendly, scalable platform tailored for real-world use in primary care settings.
The Solution
Technologies Used
Cloud-based SaaS architecture for scalability.
EMR integration to streamline clinical use.
Mobile app interoperability for data capture (nutrition, activity).
Custom algorithms for generating patient-specific wellness prescriptions.
Cloud-based SaaS architecture for scalability.
EMR integration to streamline clinical use.
Mobile app interoperability for data capture (nutrition, activity).
Custom algorithms for generating patient-specific wellness prescriptions.
Cloud-based SaaS architecture for scalability.
EMR integration to streamline clinical use.
Mobile app interoperability for data capture (nutrition, activity).
Custom algorithms for generating patient-specific wellness prescriptions.
Processes implemented
Agile development methodology for rapid iteration and clinical feedback.
Evidence-based content and workflows to support behavior change.
HIPAA-compliant design and data handling.
Agile development methodology for rapid iteration and clinical feedback.
Evidence-based content and workflows to support behavior change.
HIPAA-compliant design and data handling.
Agile development methodology for rapid iteration and clinical feedback.
Evidence-based content and workflows to support behavior change.
HIPAA-compliant design and data handling.
Customization
The platform dynamically generates individualized wellness prescriptions based on patient readiness, lifestyle, and goals—creating an experience that feels personalized and engaging while enabling efficient provider oversight.
The platform dynamically generates individualized wellness prescriptions based on patient readiness, lifestyle, and goals—creating an experience that feels personalized and engaging while enabling efficient provider oversight.
The platform dynamically generates individualized wellness prescriptions based on patient readiness, lifestyle, and goals—creating an experience that feels personalized and engaging while enabling efficient provider oversight.
Challenges Along the Way
Obstacle
Balancing EMR interoperability with clinic workflow simplicity.
Solution
Developed seamless EMR integration modules and mobile apps to create personalized health plans, track progress, and generate reimbursable services for providers.
Obstacle
Balancing EMR interoperability with clinic workflow simplicity.
Solution
Developed seamless EMR integration modules and mobile apps to create personalized health plans, track progress, and generate reimbursable services for providers.
Obstacle
Balancing EMR interoperability with clinic workflow simplicity.
Solution
Developed seamless EMR integration modules and mobile apps to create personalized health plans, track progress, and generate reimbursable services for providers.
Obstacle
Ensuring platform usability across a wide range of patient technology literacy levels.
Solution
Focused on intuitive UI/UX for both providers and patients.
Obstacle
Ensuring platform usability across a wide range of patient technology literacy levels.
Solution
Focused on intuitive UI/UX for both providers and patients.
Obstacle
Ensuring platform usability across a wide range of patient technology literacy levels.
Solution
Focused on intuitive UI/UX for both providers and patients.
Obstacle
Navigating billing models to align clinical services with reimbursement requirements.
Solution
Built support for CPT-coded services aligned with wellness reimbursement standards.
Obstacle
Navigating billing models to align clinical services with reimbursement requirements.
Solution
Built support for CPT-coded services aligned with wellness reimbursement standards.
Obstacle
Navigating billing models to align clinical services with reimbursement requirements.
Solution
Built support for CPT-coded services aligned with wellness reimbursement standards.
Results & Success Metrics
Quantifiable Outcomes
Quantifiable Outcomes
Successfully deployed across multiple physician practices.
Enabled reimbursable services for weight loss and lifestyle support.
Facilitated patient self-monitoring and goal tracking through app integration.
Successfully deployed across multiple physician practices.
Enabled reimbursable services for weight loss and lifestyle support.
Facilitated patient self-monitoring and goal tracking through app integration.
Successfully deployed across multiple physician practices.
Enabled reimbursable services for weight loss and lifestyle support.
Facilitated patient self-monitoring and goal tracking through app integration.
Qualitative Benefits
Qualitative Benefits
Improved patient engagement in health and wellness efforts.
Enabled primary care clinics to deliver proactive care beyond routine visits.
Provided physicians with a scalable tool to address obesity and chronic disease.
Improved patient engagement in health and wellness efforts.
Enabled primary care clinics to deliver proactive care beyond routine visits.
Provided physicians with a scalable tool to address obesity and chronic disease.
Improved patient engagement in health and wellness efforts.
Enabled primary care clinics to deliver proactive care beyond routine visits.
Provided physicians with a scalable tool to address obesity and chronic disease.
Current Status
Where We Are Now
Where We Are Now
The PrescribeWell platform is actively used by primary care clinics to deliver wellness services. Estenda continues to support the platform with enhancements, maintenance, and ongoing integration with new data sources and EMR systems.
The PrescribeWell platform is actively used by primary care clinics to deliver wellness services. Estenda continues to support the platform with enhancements, maintenance, and ongoing integration with new data sources and EMR systems.
The PrescribeWell platform is actively used by primary care clinics to deliver wellness services. Estenda continues to support the platform with enhancements, maintenance, and ongoing integration with new data sources and EMR systems.
Ongoing Relationship
Ongoing Relationship
Estenda remains a key technology partner in evolving PrescribeWell's digital health offerings and scaling its reach.
Estenda remains a key technology partner in evolving PrescribeWell's digital health offerings and scaling its reach.
Estenda remains a key technology partner in evolving PrescribeWell's digital health offerings and scaling its reach.
Key Takeaways
Why It Matters:
Why It Matters:
PrescribeWell helps bridge the gap between clinical care and wellness support—making it easier for physicians to offer meaningful, reimbursable weight loss services that patients can actually stick with.
PrescribeWell helps bridge the gap between clinical care and wellness support—making it easier for physicians to offer meaningful, reimbursable weight loss services that patients can actually stick with.
PrescribeWell helps bridge the gap between clinical care and wellness support—making it easier for physicians to offer meaningful, reimbursable weight loss services that patients can actually stick with.
Why Estenda:
Why Estenda:
Estenda’s expertise in healthcare software, EMR integration, and behavior-driven design enabled the creation of a robust, user-friendly platform tailored to primary care workflows and patient success.
Estenda’s expertise in healthcare software, EMR integration, and behavior-driven design enabled the creation of a robust, user-friendly platform tailored to primary care workflows and patient success.
Estenda’s expertise in healthcare software, EMR integration, and behavior-driven design enabled the creation of a robust, user-friendly platform tailored to primary care workflows and patient success.
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